JPM web design and tools
The ask
Drive traffic and increase engagement and downloads for J.P. Morgan Asset Management’s web landing pages by improving discoverability and content performance.
The answer
I designed and built global landing pages for J.P. Morgan Asset Management across the Americas, Europe, and Asia Pacific to improve engagement and drive traffic.
A key example is the redesign of the LTCMA report page, where we transformed a static download experience into an interactive, content-led landing page. By breaking the report into modular insights, adding data visualizations, and optimizing for SEO, we increased exploration and guided users toward download.
This work resulted in a 33% increase in downloads, a 60% increase in session duration, and a 27% boost in organic traffic.
