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Bit by Bit

The ask
Create an educational video that explains Bitcoin and its history in a way that is clear, engaging, and easy to understand for a broad audience.

The answer
I storyboarded and illustrated a video that breaks down Bitcoin’s history and core concepts. To make a complex topic feel approachable, I used a fun, friendly tone and simple visual storytelling to help demystify how it works.

Year
2024
Client
BlackRock
Type
Illustrated video
https://www.youtube.com/watch?v=EKLr0II_BVE

More projects

Hey there, I'm Rachel!

I’m a senior graphic designer  obsessed with typography, hand lettering, and the kind of creative problem-solving that keeps you thinking long after you’ve closed your laptop. I love making work that feels both thoughtful and beautiful, where good design actually has something to say.

I also teach at Miami Ad School, where I focus on storytelling through typography and branding. Helping young designers find their voice is easily one of the most fun parts of my job.

When I’m not designing, I’m probably reading. A lot. I hit 100 books in 2025, which says less about discipline and more about my inability to stop buying books. Curiosity tends to run my life, whether I’m building brands, teaching students, or staying up way too late finishing “just one more chapter.”

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